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From: Donald Arganbright <jayden63@*******.COM>
Subject: Re: Lady J's Stats
Date: Fri, 2 Oct 1998 12:04:48 PDT
Hoi,

>>>>As a matter of interest, here are some figures.
>>
>>>>According to Comic Retailer Monthly, FASA products account for:
>>>>3.10% of the RPG market [Shadowrun and, currently, Earthdawn]
>>>>0.069% of the card games [Shadowrun Trading Card Game]
>>>>7% of Miniature Gmes Starter Sets [Battletech]
>>>>27% of Miniature game rules supplements.
>>>>
>>>>Make of them what you will.
>>>>
>
>(Large SNIP)
>
>>
>> I think that this goes along way in explaning things. Fasa is a
>>profitable company, they can see where the main focus of their
>>profits are coming from and then they can take that money and spread
>>it around where they feel it needs to go. Of course they are going
>>to reinvest most of the money in the departments that made them the
>>most money in the first place. All that is left will trickle down
>>into the other departments.
>
>(More Snippage)
>
>I'm not sure that this should be taken as explaining things in and of
>itself. While Lady J has given us statistics {Remember - lies, damn
>lies, and statistics} as to what percentage of various markets FASA
>currently holds, there has been no indication as to the size of those
>markets. Admittedly, we have some guesses as to how large each of
>these markets are based on our own experiences, but without firmer
>numbers I will not make a conclusion as to which lines are producing
>the most profits.

>As an example, which would you rather have .002% of the computer
>software market (worth goodness knows how many billions) or 100% of
>the used bubble gum market (worth $0.03 in a good year)?

>- Kama

I kind of thought that my point might be missed (I probably could have
worded my original post better). It really doesn't matter what the
percentages of the market FASA controls. Or how much the market as a
whole brings in. Its just that SRTCG is not FASA main money maker. I
don't think it is reasonable to expect them to dump lots of resources
into 1 off shoot department and ignore those departments that brought
the money in, in the first place.

*** Knife Sharpens on Stone... Man Sharpens on Man ***
*** - Tao ***

Jayden Stormwalker
Donald Arganbright


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