| From: | Gurth gurth@******.nl |
|---|---|
| Subject: | URLs in adverts (was Re: Decipher + FASA) |
| Date: | Sat, 24 Jul 1999 20:11:40 +0200 |
the street was...
> On a similar note, I saw an ad in a magazine with a URL. So, I went to
> the web site and it said it was coming soon. Why would you advertise a
> site that doesn't even exist yet?
I would blame that on lead times for the magazine. The advertisement has
to be put together some time before the magazine actually goes to print
(up to a few months, I believe, for a monthly magazine) so if the company
had thought the web site would be ready by the time the magazine came out,
but something delayed the web site design, the end result would be the
situation you described. IOW, I'd call it poor planning :)
--
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