From:	snicker@*********.net (snicker@*********.net)
Subject:	Reduced Printing/Distribution of Limited Edition SR4?
Date:	Sun, 28 Aug 2005 16:56:15 +0000

> -----Original Message-----
> From: Derek Hyde [mailto:derek@***************.com]
> Sent: Sunday, August 28, 2005 04:43 PM
>
>
> > My apologies then, it's just the distributor for my local shop that had it's
> > head planted in its ass and put out bad information....
> >
> Though.....in addition to that thought, I don't think I agree with the
> "you've got to buy 12 originals for every 1 limited you need to order" is
> exactly a fair thing, it kills chances of those of us that're wanting the
> book but don't live in an area that SR is played enough that our local
> gaming store could actually SELL the 12 originals (or in the case of my
> shop, the 48 originals he'd have had to order for the 4 limited editions
> that he had pre-orders in for). It just kind of sucks a little bit, sorry
> to whine about it, but....it does.

Actually, the thing you *should* be upset about is that people who ordered online weeks
after you made *your* preorder are going to get theirs for only about $6 more than what
you would have paid. (says that guy who ordered from Battlecorps). Talk about cutting the
throats of retail shops... Personally, if I were doing it, I'd've done two things:
I'd've limited it to gencon and retail storefronts only (no online mass distributors).
This encourages people to actually go INTO the stores. Retail marketing shows that people
browsing a shop are more likely to purchase related materials than people purchasing
online. Impulse buys increase significantly with proper placement and marketing.
Second, I'd've launched a line of minis simultaneous - covering the basics of the game for
the "new to Shadowrun" group. Heck, even clix minis would be better than
nothing.

Snicker